“Bidding with ShineX is like being smashed in the face with a brick.

Painful, but delivers a great result.”

Nick Maggs, Account Director

Amey

“Our submission was a further step up in terms of how it read, the relevant evidence and the overall look. Really proud of our success and looking forward to the opportunity of working with ShineX again on the next bid.”

Regional MD Director

Galliford Try

“ShineX helped us to grow the business and win more work, generating £3.2bn of turnover.”

Work Winning & Business Development Director

Balfour Beatty

“Ten years on ShineX keep adding value, from positioning our offerings, entering new markets, and winning new clients. They supported us from when we were a division within a contractor to now an independent, high-growth company.”

John Dowsett CEO

Octavius

“ShineX helped us with a major brand overhaul, and delivered our first integrated annual marketing plan across digital and physical assets.”

Ian Jackson, Founder & CEO

Enshored

“ShineX transformed the way we go to market.”

Bryce Maddox, Co-Founder and CEO

TaskUs

Stop questioning

We’ve got the answers

We have an amazing track record. Why are we not winning cold contracts?

Is our messaging working?

How can we score higher marks in Government bids and RFPs?

Should we even bid this?

Why do we keep losing out to the competition?

Do we really know who our Ideal Customer Persona is?

Does our buyer understand how we can help them?

Why is our key competitor converting at a much higher rate than us?

Why are we not converting more deals?

Why is our website bounce rate so high?

Should we rebrand?

Will we ever nail our value proposition so that everyone in the team describes us in the same way?

Why can’t we book more demos and appointments?

Which verticals should we be targeting?

Which market segment do we belong to?

We have an amazing track record.
Why are we not winning cold contracts?

What are we missing in our bids and RPFs?

Does our messaging clearly define the value of our business?

How can we score higher marks in our Government bids and RFPs?

We are great on retrospective bids and RFPs - but how do we develop and articulate future solutions?

What can we do to make bids and RFPs feel easier?

Why do we keep losing out to the competition?

Do we really know who our Ideal Customer Persona is?

Does our buyer get how we can help them?

Why is our key competitor converting at a much higher rate than we are?

Why are we not converting more deals?

Why is our website bounce rate so high?

Should we rebrand?

Will we ever nail our value proposition so that everyone in the team describes us in the same way?

Why can’t we book more demos and appointments?

Which verticals should we be targeting?

Which market segment do we belong to?

Do we even have product-market fit?

We have an amazing track record.
Why are we not winning cold contracts?

What are we missing in our bids and RPFs?

Does our messaging clearly define the value of our business?

How can we score higher marks in our Government bids and RFPs?

We are great on retrospective bids and RFPs - but how do we develop and articulate future solutions?

What can we do to make bids and RFPs feel easier?

Why do we keep losing out to the competition?

Do we really know who our Ideal Customer Persona is?

Does our buyer get how we can help them?

Why is our key competitor converting at a much higher rate than we are?

Why are we not converting more deals?

Why is our website bounce rate so high?

Should we rebrand?

Will we ever nail our value proposition so that everyone in the team describes us in the same way?

Why can’t we book more demos and appointments?

Which verticals should we be targeting?

Which market segment do we belong to?

Do we even have product-market fit?

We have an amazing track record.
Why are we not winning cold contracts?

What are we missing in our bids and RPFs?

Does our messaging clearly define the value of our business?

How can we score higher marks in our Government bids and RFPs?

We are great on retrospective bids and RFPs - but how do we develop and articulate future solutions?

What can we do to make bids and RFPs feel easier?

Why do we keep losing out to the competition?

Do we really know who our Ideal Customer Persona is?

Does our buyer get how we can help them?

Why is our key competitor converting at a much higher rate than we are?

Why are we not converting more deals?

Why is our website bounce rate so high?

Should we rebrand?

Will we ever nail our value proposition so that everyone in the team describes us in the same way?

Why can’t we book more demos and appointments?

Which verticals should we be targeting?

Which market segment do we belong to?

Do we even have product-market fit?

How we work

ShineX unlocks growth for B2B and B2G challengers through smart positioning, targeted pursuit and winning proposals.

Ground Xero
Positioning

We create content that connects with your Pursuits

We win bids, RFPs
and proposals

Who we work with

We work with B2B and B2G challengers to outpace legacy competitors

0%
of our clients came to us as challengers
0%
of our clients work with us for over 3 years
0+
business we have supported
0
years track record

Are we the right fit for each other?

We are a self-aware bunch and know we’re not everyone’s cup of tea. We only work with a handful of clients at a time.

If this sounds like a good fit. Let’s talk.

Are we the right fit for each other?

We are a self-aware bunch and know we’re not everyone’s cup of tea. We only work with a handful of clients at a time.

If this sounds like a good fit. Let’s talk.

We look for:

Challengers with a solid product or service targeted to B2B or B2G markets

SaaS firms with an ARR of $1m+

A leadership team that is on board and has the time to commit to the process

A team that welcomes change

We bring:

Proven methodologies driven by research, analysis, and data

C Suite focus. We only work with a handful of clients at any one time

The strategic smarts of a consultancy with the execution skills of an agency

Events and Masterclasses

We provide training and resources to founders, marketers, and bidders to reach their full potential through practical professional training, personal development workshops, and uplifting community gatherings.

GrowPro

On demand B2B and B2G professional training and skill development

GrowTogether

Community get-togethers and
networking events

GrowWell

Scheduled events to support a growth mindset for
success in all areas of life

GrowLife

Our invitation-only annual well-being retreat. Where we bring it all together