• bpo ecommerce marketing

    Strong BPO challengers don't scatter efforts; they build strategically. Explore the impact of leveraging existing client experiences to define your Ideal Customer Profile (ICP) within eCommerce. Build a tight list of prospects, elevating your BPO's profile and awareness in the eCommerce support landscape. Targeted Pursuit in Customer Support Solutions: Channel your efforts into specific [...]

  • In SaaS, target precision over volume. Focus on niches, e.g. project management tools. Build a tight prospect list using client success stories. Elevate your profile in project management circles. How do you Run Targeted Pursuit: Define Your Ideal Customer Profile (ICP): Dive deep into your existing SaaS client's experiences to precisely shape your Ideal [...]

  • traveltech bpo

    How to to 'Powerfully Position' in the Traveltech world. Understand your customers, their pain points, and size up the competition.  Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities Who is your buyer? Define them - they may include executives from travel technology companies, booking platforms, or tourism agencies. Tailor your Ideal Customer Profile (ICP) to [...]

  • fintech bpo

    ‘Powerfully Position’ is the first of our 10 steps in our Challenger BPO GTM Strategy, what does it mean and how can you apply this in various industries?  In this post we’re focusing on Fintech and what you need to stand for something authentic and let it shine in your brand and content: Defined [...]

  • healthcare bpo

    Let's explore how to 'Powerfully Position' and initiate the journey in the critical industry of healthcare. First we'll delve into the specific steps a healthcare-focused BPO can take to apply this approach: Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities In healthcare BPO, your defined buyer may include healthcare administrators or Chief Information Officers. Tailor [...]

  • From our recent unveiling of the Challenger BPO 10-Step GTM Strategy geared toward achieving 10,000 FTEs, let's zero in on the first step: 'Powerfully Position.' Cut through the noise by understanding your customers, their pain points, and sizing up the competition. Now, let's see how this strategy unfolds in the high-paced realm of SaaS. [...]

  • ShineX compiled the following list of the top 100 BPO verticals. From our experience working with BPO’s, the smaller ones tend not to specialize in set verticals. At the beginning, BPOs want to broad-brush their service offerings. This feels safe and doesn’t repel any early takers with the ‘we do everything’ approach. This makes it [...]

  • TaskUs experienced hypergrowth with a handful of mega-logos.  They had a clear growth path and knew the next stage was to capture more unicorns. How do you keep and expand your territory when competing with bigger, older, wiser BPOs? This is where we came in.  ✅ We positioned TaskUs as a challenger ready to [...]