Editor’s pick
  • A Step-by-Step Guide for HRO Success

    In Human Resources Outsourcing (HRO), to stand out, you need strategic precision to stand apart from your competitors. Success in this sector depends on a deep understanding of customer requirements and providing customized solutions.

    Here is a targeted pursuit plan for HRO service providers.

    Targeted Pursuit HRO Solutions

    In HRO, the focus is mostly on employee support […]

  • Right from a deep understanding of the customer to determining their pain points and evaluating the competition, Powerfully Position is the first step in the Challenger BPO 10-Step GTM Strategy. In this post, we’ll explore how Human Resources Outsourcing (HRO) services can effectively use this strategy to kickstart their journey.

    Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities

    The key buyers in HRO are predominantly HR directors, HR […]

  • For BPOs getting into IT Helpdesk services, the key to success is to start and maintain a focused approach. Instead of spreading yourself thin, you must identify the right opportunities and hone in on them with laser focus. By defining a clear ICP and implementing targeted pursuit strategies, you can establish a robust presence and achieve sustainable growth in the IT Helpdesk BPO […]
  • The Client

    Andrew Scott Ltd (ASL) is a prominent force in both Civil Engineering and Building. Established in 1970 and based in Port Talbot, South Wales, they deliver complex design and build projects across the United Kingdom while remaining fiercely proud of their Welsh roots.

    The Challenge

    During our discovery period with the pre-construction team, it became evident that while they had achieved consistent year-on-year growth, they had […]

  • In the competitive realm of Business Process Outsourcing (BPO), TaskUs stands as a testament to strategic brilliance, witnessing an extraordinary 300% surge in success. A meticulous examination of this meteoric rise unveils the orchestrated orchestration of Shinex's 10-step plan. This analysis provides a profound insight into the data-backed strategies that fueled TaskUs' ascent in [...]

  • For BPOs getting into IT Helpdesk services, the key to success is to start and maintain a focused approach. Instead of spreading yourself thin, you must identify the right opportunities and hone in on them with laser focus. By defining a clear ICP and implementing targeted pursuit strategies, you can establish a robust presence [...]

  • Today, our focus is on the IT helpdesk sector and how this strategy can help your brand shine in this quickly changing industry. The first step in our Challenger BPO GTM Strategy is ‘Powerfully Position.’ This helps identify the pain points your customers have and enables you to stand apart from your competitors.   Defined [...]

  • Cracking SEO as a BPO challenger in the SaaS industry is your ticket to visibility. Let's break it down step by step. Step Up Your Keyword Research: Example: Identify keywords specific to SaaS scalability, such as "cloud integration solutions" and "scalable software outsourcing," ensuring your SEO strategy aligns with the language and needs of [...]

  • For BPO challengers focusing on Traveltech, starting small is the initial step to triumph. By defining a precise ICP, pursuing strategic targets, and diversifying success stories, you can carve a niche and foster sustainable growth in the industry. Explore these ideas on how a precision-focused approach can elevate your Traveltech BPO - Craft Your [...]

  • For BPOs in Fintech, starting small is the foundation for strategic growth. By defining a niche ICP, pursuing targeted logos, and showcasing successes, your BPO can become a go-to partner in the evolving landscape of Financial Technology. Here are a few things to consider in your next targeted pursuit: Targeted Pursuit in Payment Solutions: [...]