Whatever the submission requirements, high-quality bid branding plays a powerful role in conveying your values, intent, and offer, and it ensures you stand out from the competition.
Our full design service ranges from creating the bid brand concept to designing the full bid collateral, including producing interactive digital media across devices. Regardless of the tender stage or media, we turn the ‘big sell’ into a more creative set of brand messages and visual designs that make an end client engage with the story we are trying to tell.
US Content Streaming RFP
Client: Challenger BPO
Sector: Media
Output: Full bid branding and design
Need
The client needed a bid brand that would reflect their ambition to sustainably develop a major housing regeneration scheme.
Solution
Our team researched the prospect – a brand at the forefront of technology and entertainment streaming services- to understand their values, customers, and messaging. We produced the bid brand strategy and design language focused on the idea of ‘time to perform’. The bid brand strapline captures their agile and dynamic partners who have a complete focus on quality.
Impact
Our client, a challenger BPO, won the RFP.
London Development Tender
Client: Development Contractor /Investor
Sector: Housing
Output: Bid brand and digital collateral
Need
The client wanted a bid brand that was bold and dynamic and that stood them apart from the rest of the BPOs
Solution
ShineX was retained as the bid manager for this complex bid and proposed a strong creative route for the client. We produced a bid brand strategy based on “Values” – driving up the commercial value while maintaining the values that the local area held dear – edgy, urban, creative, and open. We captured this across all the print and digital material including a powerful video for the presentation.
Impact
A resounding win.
