• US Content Streaming RFP

    Client: Challenger BPO

    Sector: Media

    Output: Full bid branding and design

    Need

    The client needed a bid brand that would reflect their ambition to sustainably develop a major housing regeneration scheme.

    Solution

    Our team researched the prospect – a brand at the forefront of technology and entertainment streaming services- to understand their values, customers, and messaging. We produced the bid brand strategy and design language focused on the idea of ‘time to perform’. The bid brand strapline captures their agile and dynamic partners who have a complete focus on quality.

    Impact

    Our client, a challenger BPO, won the RFP.

  • London Development Tender

    Client: Development Contractor /Investor

    Sector: Housing

    Output: Bid brand and digital collateral

    Need

    The client wanted a bid brand that was bold and dynamic and that stood them apart from the rest of the BPOs

    Solution

    ShineX was retained as the bid manager for this complex bid and proposed a strong creative route for the client. We produced a bid brand strategy based on “Values” – driving up the commercial value while maintaining the values that the local area held dear – edgy, urban, creative, and open. We captured this across all the print and digital material including a powerful video for the presentation.

    Impact

    A resounding win.