We help you capture the opportunity before it becomes an RFP.
We execute pre-bid engagement strategies that socialize your solution and company before a proposal is even submitted.
From running targeted marketing campaigns to crafting compelling whitepapers we reach
and influence prospects in the most impactful way.
UK Government Framework Bid
Client: Global professional services firm
Sector: Government advisory
Output: Pre-bid positioning
Need
Our client wanted headline solutions to be tested with the government procurer six months before the bid was out.
Solution
We worked with the client’s bid team and subject matter experts to develop outline solutions on digital services, sustainability, social value, efficiency, and best value. These solutions were tested for feedback as part of the procurers soft-marketing testing.
Impact
We secured our client a place on the framework by demonstrating their expertise, experience, and commitment to understanding the procurer’s real pains early on. The solutions crafted early in the process allowed us to shape the requirements and position the client’s solution to win.
US CX Outsourcing RFP
Client: US BPO
Sector: Fintech
Output: Account Based Marketing Campaign
Need
Our client needed help to raise their profile after learning of an upcoming opportunity.
Solution
We implemented a personalized messaging campaign with the key decision-makers over eight months leading up to the RFP date. We developed custom collateral aligned with customers’ hot buttons and supported the sales team in conducting email outreach with prospects.
Impact
Our client was able to engage prospects in meaningful conversations about their capabilities and offerings. Through the campaign, they gained a competitive edge, resulting in the successful submission of the RFP.
