The SaaS Challenger
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The Infrastructure Challenger
This dynamic, infrastructure business grew steadily through securing major quasi-public sector government road and rail contracts. Over several years, it evolved from an under-the-radar tier 2 Principal Contractor bidding at the £10 million contract level to a major Framework partner and noteworthy player in the infrastructure industry.

The Challenge
This upward trajectory unlocked opportunities for high-value, multi-year contracts worth over £200 million. These opportunities, however, pitted Octavius against corporate giants in the sector, with their deep pockets, vast resources, and significant investment in research, development, and innovation. Now our client was in direct competition with public limited companies that had years of experience delivering results at scale for quasi-public sector bodies funded directly by government departments. While our client had some brand presence, they were mostly known as a reliable second-tier contractor with a less pronounced profile in leadership and innovation.
This challenger brought us in with a mission: help them secure a share of a $2.5bn five-year rail contract.
What We Delivered
Ground Xero Positionin
F2F
Mid the Gap
ReBrand
Produce High Quality Content
Website
Data-driven content planning
Creative ideation
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
n/a
The Impact
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Name
Title

The Challenge
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What We Delivered
Ground Xero Positionin
F2F
Mid the Gap
ReBrand
Produce High Quality Content
Website
Data-driven content planning
Creative ideation
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
n/a
The Impact
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Name
Title

The Challenge
This upward trajectory unlocked opportunities for high-value, multi-year contracts worth over £200 million. These opportunities, however, pitted Octavius against corporate giants in the sector, with their deep pockets, vast resources, and significant investment in research, development, and innovation. Now our client was in direct competition with public limited companies that had years of experience delivering results at scale for quasi-public sector bodies funded directly by government departments. While our client had some brand presence, they were mostly known as a reliable second-tier contractor with a less pronounced profile in leadership and innovation.
This challenger brought us in with a mission: help them secure a share of a $2.5bn five-year rail contract.
What we loved to see about this challenger
- An unparalleled commitment to client satisfaction that was uncommon in the sector.
- Deep-rooted innovation in processes, technology, and machinery,
though often hidden within everyday operations. - A collaborative approach and willingness to be flexible and open to new ideas.
What We Delivered
Ground Xero Positioning
F2F
Close the Gap
Rebrand
Produce High Quality Content
Website
Data-driven content planning
Creative ideation
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
Network Rail CP7 Southern Integrated Delivery (SID) Southern Region Electification and Plant
Network Rail Wales and Western CP7 Renewals Framework
Connect Plus M25 Motorway Network Improvements Call Off Framework Agreement (COFA 3 and 2)
Highways England CDF M5 Junction 6 RIS Improvement Scheme
Highways England Regional Delivery Partnership Delivery Integration Partnerships (DIP)
Midlands Highways Alliance (MHA) Framework
Network Rai CP6 Southern Multi-Disciplinary Framework
Network Rail CP6 Wales and Western Civils Framework
Eastern Highways Alliance Framework 3 and 2
Highways England Scheme Delivery Framework (SDF)
Highways England Concrete Roads Framework (JV)
Transport for London, London Rail Infrastructure Improvement Framework
Network Rail CP5 Southern IP Civils Framework Bids
Network Rail CP5 Wales and Western Civils Framework
Highways Agency Collaborative Delivery Framework (CDF)
Connect Plus Lifecycle Renewals (M25) Framework 2016
Gatwick Airport Limited Construction Framework
M27 Romsey Road Bridge Replacement
M271 Redbridge Roundabout Improvements
What We Did
Our approach included extensive research on the competitors and profiling their offerings, resulting in a gap analysis between Octavius and the legacy providers. We evaluated the existing framework of operations, uncovering significant inefficiencies, outdated work methods, and less-than-satisfactory client outcomes, particularly regarding the speed of project initiation.
Working together to challenge the status quo we soon discovered that revolutionizing the process didn’t require a novel invention. By streamlining operations, we could facilitate quicker project kick-offs, uphold rigorous standards, and boost efficiency, and keep the rail client in the driving seat.
For the bid, we transformed the working framework between the contractor and the client, dismantling myths and antiquated practices. This was done at a deeply granular level to instill confidence in our offer.
What we continue to do
Market analysis, competitor research, bid and framework renewal, solution development, training, coaching and mentoring.
The Impact
Octavius won the five-year framework, valued at £200m. Together we have won the renewal of this framework since. After being acquired by a private equity firm, they are now actively in growth and acquisition mode.

“Ten years on ShineX keep adding value, from positioning our offerings, entering new markets, and winning new clients. They supported us from when we were a division within a contractor to now an independent, high-growth company.”
John Dowsett,
CEO

The Challenge
During our discovery period with the pre-construction team, it became evident that while they had achieved consistent year-on-year growth, they had a history of losing key framework bids due to the quality of their submissions rather than commercial factors.
Ongoing client feedback indicated, “You possess exceptional technical expertise, but you fail to effectively convey this in your quality submissions.” They required assistance in bringing about a substantial improvement in their bidding approach. This involved upskilling their existing teams, conducting thorough research on clients and competitors to inform the development and articulation of their solutions and added value innovations, and implementing a robust control process for response development, review, and approval.
What we loved to see about this challenger
- An unparalleled commitment to client satisfaction that was uncommon in the sector.
- Deep-rooted innovation in processes, technology, and machinery,
though often hidden within everyday operations. - A willingness to be flexible and open to new ideas.
What We Delivered
Ground Xero Positioning
F2F
Mid the Gap
Brand
Produce High Quality Content
WebsiteCreative ideation
Data-driven content planning
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
Haverford West Public Transport Interchange
South-east & mid-Wales highways and civil engineering framework
Portfield School Pembrokeshire County Council
South Wales Industrial Transition from Carbon Hub (SWITCH)
South West Wales Regional Civil Engineering Contractors Framework
Swansea Valley Primary School and New Swimming Pool Development
Network Rail Maintenance Delivery Unit
South West Wales Regional Contractors Framework – Lot 3b East Plot 3 Cross hands D+B of three industrial units Carmarthenshire
Pentre Awel – 5 distinct buildings comprising a wet sports facility, dry sports facility and health building
Etex Project Faith Bristol – Processing plant redevelopment
Lee Valley Ice Centre facility in the London borough of Waltham Forrest
Digital Hub Swansea D+B of 71 and 72 The Kingsway,
Cardigan Secondary School Extension & Refurbishment – Design & Build
Ysgol Gwenllian Kidwelly. New two-storey Primary School
What we did
We have cultivated a robust working relationship across all aspects of pre-construction and bidding, including pursuit planning, research, strategy development, solution development and answer planning workshops as well as writing, formal reviews and graphic design and production. Throughout this journey, we supported ASL in establishing a foundational library, accumulated success stories, implemented a structured written response approach, refined their communication process, and supported their internal bid team to gain the confidence and capability to for their day-to-day bidding requirements.
This collaboration has evolved progressively, commencing with individual project and framework assistance, and moving on to strategic framework opportunities.
The Impact
- A substantial increase in ASL’s bid-specific articulation of their proposals and solutions, leading to a higher win rate on strategic targets and framework opportunities – reflected in formal quality / technical response scoring
- Internal capacity building of the pre-construction teams and supply chain through formal and ‘on the bid’ learning and development
- Compete with and beat legacy competitors nationwide

Working with ShineX demanded a lot from us – innovative solutions, better-defined client outcomes, going to a level of detail that took a lot of time and investment. It’s radically changed how we approach work winning and we look forward to winning the next one together.
Name
Title

The Challenge
This driven and ambitious BPO closed a small deal with a unicorn-in-the-making. Within nano-seconds, the unicorn went into hyper-scale and grew the BPO to thousands of FTEs in one year.
This opened huge opportunities but also brought the Challenger BPO head-to-head with formidable legacy competitors and their war chest of investment, systems, people, and support.
Our client had a clear path to growth and knew the next stage was to capture more unicorns. Now though, the stakes were different. They would have to win in competition against bigger, older, wiser BPOs that had been around the block many times.
The gap was stark:
| The Gap | Established BOPs | Challenger |
|---|---|---|
| PCI compliance in placeValue | X | |
| ISO accreditation in place | X | |
| SoC compliance in place | X | |
| Recruitment process outlined and articulated | X | |
| LMS and training approach outlined and articulated | X | |
| Business Continuity Plan defined and articulated | X | |
| WFM plan defined and articulated | X |
To be 100% clear – of course, our challenger was very successfully delivering all
of the above. Of course, they were operating with PCI compliance – they just hadn’t been through the accreditation process. You don’t get to deliver hyper-scale and not be good at recruitment, onboarding, and all of the other functions of running a BPO.
The lack of an articulated process was getting in the way of closing deals with their Unicorn targets.
What We Delivered
Ground Xero Positionin
F2F
Mid the Gap
ReBrand
Produce High Quality Content
Website
Data-driven content planning
Creative ideation
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
Proactive pursuit
of seven Unicorns.
RFP responses to 15 bids
What we did
- F2F – Focused them as challenger to big box BPO. We moved with speed to close the gap.
- What we didn’t have in process we made up for with smart strategy, innovative solutions and energy.
- Mind the Gap – We harvested a ton of raw data – harvesting decks, screenshots, tech spec sheets, whiteboards – whatever we could find.
- Over hundreds of hours, we interviewed tens of people across multiple time zones and got what we needed to build the end-to-end operating system that was the foundation of their knowledge base that was needed to build winning proposals.
- Won X RFPs. Drove x.
- Developed pursuit strategies, pitched to seven Unicorns. We supported them to convert three.
- We helped design, recruit and train their bid department.
- Revamped the brand.
- Rewrote and designed the website.
The Impact
We moved with speed to close the gap. What we didn’t have in process we made up for with smart strategy, innovative solutions and energy in under 13 years:
Valued at $1bn+

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Name
Title
In reprehenderit in voluptate
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The Challenge
This driven and ambitious BPO closed a small deal with a unicorn-in-the-making. Within nano-seconds, the unicorn went into hyper-scale and grew the BPO to thousands of FTEs in one year.
This opened huge opportunities but also brought the Challenger BPO head-to-head with formidable legacy competitors and their war chest of investment, systems, people, and support.
Our client had a clear path to growth and knew the next stage was to capture more unicorns. Now though, the stakes were different. They would have to win in competition against bigger, older, wiser BPOs that had been around the block many times.
The gap was stark:
| The Gap | Established BOPs | Challenger |
|---|---|---|
| PCI compliance in placeValue | X | |
| ISO accreditation in place | X | |
| SoC compliance in place | X | |
| Recruitment process outlined and articulated | X | |
| LMS and training approach outlined and articulated | X | |
| Business Continuity Plan defined and articulated | X | |
| WFM plan defined and articulated | X |
To be 100% clear – of course, our challenger was very successfully delivering all
of the above. Of course, they were operating with PCI compliance – they just hadn’t been through the accreditation process. You don’t get to deliver hyper-scale and not be good at recruitment, onboarding, and all of the other functions of running a BPO.
The lack of an articulated process was getting in the way of closing deals with their Unicorn targets.
What We Delivered
Ground Xero Positionin
F2F
Mid the Gap
ReBrand
Produce High Quality Content
Website
Data-driven content planning
Creative ideation
Editorial
Graphics
Infographics
Sales enablement collateral
Web development
Marketing automation set up
Campaign management:
Social engagement
Database building
Email marketing
Newsletter engagement
Landing page development
Drive Digital Engagement
Data analytics
Performance metrics
Bids Supported
Proactive pursuit
of seven Unicorns.
RFP responses to 15 bids
What we did
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
The Impact
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