Bids are won long before the submission upload. To position yourself for bid success you need to invest early, build an understanding of your target, be clear on why you can meet their needs and start to influence the key decision makers.
It’s all about getting fit to fight so you are ready when the bid lands. Our key tips for gearing up include:
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Research your target – What are the key priorities and challenges, who are the key decision makers and who else is most likely to bid?
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Review your position – Consider your strengths and weaknesses, build your headline messages so when the bid lands you aren’t losing time starting from scratch.
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Develop your offer – Explore key topics and build your points of difference.
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Build your profile – Key decision makers are out there, this is the time to influence, build a positive profile through LinkedIn, networking, face to face meetings and site visits.
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Start to get your team ready – gear up your team and make sure their LinkedIn and CVs are up to date.
Don’t be the ones late to the party or bidding from a standing start. If you want to know more about how to make the most of the time pre-bid and increase your win rate as a result get in touch.
