TaskUs experienced hypergrowth with a handful of mega-logos. 

They had a clear growth path and knew the next stage was to capture more unicorns.

How do you keep and expand your territory when competing with bigger, older, wiser BPOs?

This is where we came in. 

✅ We positioned TaskUs as a challenger ready to take on their blue-chip counterparts. 

“Working with Shine transformed the way we go to market and the way we are proposing to businesses”

Bryce Maddock CEO

✅ We closed the credibility gap in record time. Working together we built an end-to-end operating system that served as the foundation for winning proposals.

“[We] dramatically improved our win rates and grew our business dramatically”

Bryce Maddock CEO

✅ TaskUs rebranded to reflect the position. 

“It truly transformed the way we presented ourselves to the market”

Bryce Maddock CEO

We developed pursuit strategies and prepared our client to pitch to 7 Unicorns. 

The result?

➕5 converted unicorns

➕$250m+ raised from Blackstone

There’s no way we could’ve gotten to a point where Blackstone would consider us for this kind of investment if we didn’t have the new logos that we’ve won over the last couple of years, entirely based on the work we did with Shine

Jasper Weir, Co-Founder and President