‘Powerfully Position’ is the first of our 10 steps in our Challenger BPO GTM Strategy, what does it mean and how can you apply this in various industries? 

In this post we’re focusing on Fintech and what you need to stand for something authentic and let it shine in your brand and content:

Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities

In the Fintech sector, your defined buyer may include Chief Financial Officers (CFOs) or Compliance Officers. Tailor your Ideal Customer Profile (ICP) to fintech companies seeking to balance innovation with regulatory compliance. Analyze competitors within the Fintech BPO category, e.g. focusing on those offering services related to a specific technology or fraud detection, explore opportunities in emerging fintech areas.

Value Proposition Centered on the Buyer

Craft a value proposition that directly addresses the needs of Fintech leaders. For example, “Optimize your Fintech operations with our [Quality 1], [Quality 2] BPO solutions. We specialize in ensuring regulatory compliance, streamlining XYZ processes, and providing the agility needed to navigate the fast-paced Fintech landscape.”

Messaging Aligned to Team, Buyers, Centered on Value, Reinforced by Brand

Align messaging with finance teams and Fintech decision-makers. Emphasize the value your BPO services bring to their specific challenges, such as accelerating transaction processing or enhancing cybersecurity. Reinforce the messaging with your bold brand.

GTM 100% Focused on Defined Verticals, Targeted ICP, Proven Outreach Strategy, Defined Reach, Specific ROI

Craft a Go-To-Market strategy laser-focused on the Fintech vertical. Target your Ideal Customer Profile with a proven outreach strategy, which might involve collaborating with industry influencers, participating in financial technology events, and thought leadership webinars. Define the reach of your initiatives within the Fintech community and communicate specific ROI metrics tied to efficiency gains and regulatory compliance.

Those are the key elements for Powerfully Positioning in Fintech. 

See the full challenger BPO 10-Step GTM Strategy to close 10,000 FTEs👇