2026 is set to be an exciting year in sports, with the Six Nations and Winter Olympics in full flow, here are the top sporting events we are looking forward to along with a gentle reminder of the lessons we can learn from sport in bids.
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Winter Olympics and Paralympics (Milan–Cortina, Italy) – 6 to 22 February and 6 – 15 March
Watching athletes push the limits of speed and precision reminds us that in bidding, attention to detail matters. Like a downhill skier navigating a complex course, careful planning and flawless execution can be the difference between victory and second place. Sometimes you take the win, sometimes you learn from the fall. -
FIFA World Cup (USA, Canada & Mexico) – 11 June to 19 July
International football is a game of strategy, teamwork and endurance. Winning bids require collaboration across teams, understanding the competition, and maintaining focus through long campaigns. -
Commonwealth Games (Victoria, Australia) – 23 July to 2 August
Athletes from around the world showcase that diversity of skills and approaches lead to extraordinary outcomes. In bidding, leveraging different perspectives from technical expertise to competitor insight, strengthens proposals and increases the chances of success.
Next time you are watching a sporting event, take a moment to reflect on the preparation and hard work that leads to great performances.
