The client wanted a bid brand that was bold and dynamic and that stood them apart from the rest of the BPOs
ShineX was retained as the bid manager for this complex bid and proposed a strong creative route for the client. We produced a bid brand strategy based on “Values” – driving up the commercial value while maintaining the values that the local area held dear – edgy, urban, creative, and open. We captured this across all the print and digital material including a powerful video for the presentation.
A resounding win.