Project Description

Need

A defence contractor pursuing a £600 million military contract needed to analyze its competitors and how they posed a threat.

Solution

We analysed the competitor landscape,conducted a deep dive into eight competitors and prioritised the threat each competitor poses. As part of our research, we conducted a similar profile of our client to gain an understanding of how their competitors view them.

Impact

Our analysis enabled the client to address gaps in their offering and track record by bringing in new capabilities to augment their bid team and neutralize competitors’ strengths.