The client needed a bid brand that would reflect their ambition to sustainably develop a major housing regeneration scheme.
Our team researched the prospect – a brand at the forefront of technology and entertainment streaming services- to understand their values, customers, and messaging. We produced the bid brand strategy and design language focused on the idea of ‘time to perform’. The bid brand strapline captures their agile and dynamic partners who have a complete focus on quality.
Our client, a challenger BPO, won the RFP.