Project Description


Our client was competing to provide customer support services to
a first-time outsourcer who was growing rapidly with sales reaching $225m. Having no prior relationship with the company, our client needed an in-depth analysis of their needs quickly.


We researched the company to understand their in-house customer support services and key decision-makers. We analyzed the company’s business strategy, marketing, and external reviews to establish their key pain points and priorities.


As a result of our analysis, the client was able to develop a major technology differentiator that addressed the customer’s immediate pain points.