Positioning – Ground Zero of your work-winning strategy

Get it right and it’s the game-changer that redefines how you connect, captivate, and conquer your target market.

What we do

Fit2Fight

We position you confidently with research-backed insights through our Fit2Fight methodology.

Close the Gap

We define key operational gaps and craft solutions to close the gap between you and legacy companies with our Close the Gap plan.

Fit2Fight

research driven positioning

Close the Gap

Having the capability isn’t enough – if you can’t demonstrate it, you can’t grow.

Challenger firms often succeed through ingenuity, determination, and sheer effort, constantly adapting on the move. That energy is powerful, but it’s rarely sustainable against more established competitors.

It’s time to close the gap.

ShineX works with you to assess your strengths, pinpoint where you’re falling short, and implement a tailored Close the Gap plan. From refining positioning to strengthening proposals and tackling credibility barriers, we ensure your business is equipped to compete and win consistently.

Gaps closed.
Barriers removed.
Opportunities secured.

Don’t just take our word for it

We had to transform from the PPP sector to the private sector, ShineX helped us to do this. They clearly understood how the private sector worked and educated our teams, providing flexibility to deliver opportunities and win more work.

Harry Townley,
Head of Work Winning, Balfour Beatty

The growth rates that we have seen since working with ShineX have been in the triple digits on an annual basis.

This is pretty unique for our industry.

Bryce Maddock,
CEO, TaskUs

ShineX helped us create strategic solutions to go the extra mile, raise our standards, and create a fantastic proposition for our customers, beating big competitors and allowing us to deliver a record sales year.

Matt Smith,
MD Rail, Octavius

ShineX has been an enormous help, particularly when pitching to large companies, they give us the ability to hone our message, and they do an awesome job of getting to know the customer and making sure that we demonstrate our value.

Ross Schibler,
CEO, Opsani

Events, Workshops and Masterclasses

Bid training, bid bootcamp, presentation masterclasses, and general workshops. Contact us to book your event, workshop or masterclass.