How we work
We produce content that connects with your pursuits. We deploy it to where they are and build trust and credibility.
What we do
Produce. Connect. Analyse
Content Marketing targeted to your pursuits
We take the heavy lifting from the Ground Xero work – messaging, positioning, market, and competitor analysis and craft content plans that reinforce your positioning and establish you as the challenger to be reckoned with.
Content planning
We craft strategies based on tangible data-driven from Ground Xero. This ensures that our approach is always relevant, targeted, and effective, setting your brand apart in the digital realm.
AI content strategy
We use AI to inform the thinking, not to do the talking. AI helps us spot patterns, understand buyer behaviour, and sharpen strategy, but the writing itself is always by our team of experts. In UK construction and infrastructure bidding, clarity, judgement, and sector experience matter more than automation, so every piece of content is shaped by people who understand how decisions are really made.
Creative ideation
With a blend of industry insights and pure creativity, we brainstorm groundbreaking ideas that resonate with your audience, ensuring that your brand narrative is always fresh and compelling.
Brand development
In the digital landscape, your brand carries weight. We tap into the essence of what sets you apart. With a thoughtful and measured approach, we carve out a brand identity that not only aligns with your challenger spirit but also resonates deeply with your audience. Stand out, not just for the sake of it, but with purpose and authenticity.
Editorial
Quality content is our hallmark. Our team produces compelling, consistent content and in line with your brand voice, propelling you ahead of the competition.
Whitepapers
We produce in-depth whitepapers that not only address pressing industry issues but also position your brand as a thought leader, showcasing depth and expertise.
Graphics
A picture speaks a thousand words, and our graphic team ensures it speaks volumes about your brand. Through captivating visuals, we enhance content appeal, making your brand unforgettable in the eyes of your audience.
Infographics
Complex data need not be boring. Our infographics transform intricate information into visually appealing, digestible content, ensuring your audience grasps every detail while staying engaged.
Sales enablement collateral
We have crafted hundreds of items of sales enablement collateral that not only bolster your sales processes but also ensure potential leads convert, driving your business growth.
Drive Digital Engagement
Now that we have all of this rather fabulous content, the next step is to get it in front of your prospects. We’re strategically placing it where it matters most.
Web development
We create websites that reflect your positioning, combining visual impact with functionality and intuitive navigation. Every site is designed to create a position your offer and make it easy for visitors to find what they need.
Marketing automation
From HubSpot to Go High Level, we set up and optimise CRM tools and integrations to make your marketing smarter. Automation enhances efficiency while feeding performance insights back into your strategy.
Campaign management
From ideation to execution, we’ve got you covered. Our campaigns are data-driven and adaptive, designed to resonate with your audience and deliver measurable results.
Social engagement
We help you foster meaningful interactions on social platforms, cultivating authentic connections, strengthening your reputation, and building long-term trust with key audiences.
Database building
Knowledge is power. We help you develop comprehensive, high-value databases, whether starting from scratch or enhancing existing records, to inform every decision and drive targeted outreach.
Email marketing
Email remains a powerhouse for engagement. We design campaigns that capture attention, communicate value, and drive conversions.
Newsletter engagement
We help you keep your stakeholders informed and engaged and keep you front and centre. Our newsletters educate, inform, and maintain brand visibility and credibility.
Landing page development
First impressions count. We create landing pages that captivate from the first click, encourage action, and convert visitors into meaningful leads.
Performance Data Reporting
We report on campaign performance by utilizing data analytics and leveraging marketing automation tools.
Goal setting and KPIs
Performance data reporting helps us to set and track Key Performance Indicators. This is crucial for setting goals and ensuring they are met on an iterative and incremental basis.
Monitoring and Accountability
With performance data reporting, we track progress and hold our team accountable for their performance. This transparency can drive improved results.
We insist on creating performance data reporting to hold ourselves accountable whether our clients want to see the reports or not!
Real-time insights
The digital world is evolutionary by nature. ShineX embrace change and act upon real-time data. This provides us with a constant flow of insights allowing us to react quickly to changing marketplace circumstances and opportunities.
Trends Analysis
ShineX can spot trends and patterns in our client data, this helps us to anticipate changes in the market or within our clients organization. This can be invaluable for staying competitive. Content trends can be highlighted and helps us to understand which content pieces are engaging our target audiences the most. Popular articles can be turned into full sections or even big rock content based on what the audience data feeds back to our team.
Data Driven Decision Making
We apply advanced data analytics techniques to extract meaningful insights from campaign data, enabling data-driven decision-making and identifying areas for improvement.
ShineX create monthly, quarterly and annual reports articulating effective communication, fostering accountability and support data-driven decision-making for clients and their stakeholders by offering clear snapshots of performance.
Cost reduction
By analyzing data, ShineX can help our clients identify areas where they can potentially cut costs or optimize processes. This can lead to significant savings.
Strategic planning and continuous improvement
Performance data informs our strategic planning. In turn this guides the direction of our content and goal oriented development.
Reporting tools often offer visualization options, making it easier to communicate complex data to stakeholders, clients, or team members. ShineX view articulation of our collective strategy as being just as important as deploying it.
Don’t just take our word for it
Ten years on ShineX keep adding value, from positioning our offerings, entering new markets, and winning new clients.
John Dowsett
CEO, Octavius
We had to transform from the PPP sector to the private sector, ShineX helped us to do this. They clearly understood how the private sector worked and educated our teams, providing flexibility to deliver opportunities and win more work
Harry Townley
Head of Work Winning, Balfour Beatty
ShineX helped us with a major brand overhaul and delivered our first integrated annual marketing plan across digital and physical assets.
Ian Jackson
Enshored, CEO
ShineX transformed the way we go to market.
Bryce Maddox
TaskUs, CEO
ShineX supported Certa to expand our positioning from a Third Party Risk Management platform to a Third Party Lifecycle Management platform.
They transformed how we defined our features, benefits and messaging.
James King
Head of Marketing, Certa
Our positioning shifted from “the future of work” to “the future of learning” putting Hundo ahead of the game for current workplace trends and setting us up for continued success.
Esther O’Callaghan, OBE
Founder, Hundo
