We take the heavy lifting from the Ground Xero work – messaging, positioning, market, and competitor analysis and craft content plans that reinforce your positioning and establish you as the challenger to be reckoned with.
We craft strategies based on tangible data-driven from Ground Xero. This ensures that our approach is always relevant, targeted, and effective, setting your brand apart in the digital realm.
With a blend of industry insights and pure creativity, we brainstorm groundbreaking ideas that resonate with your audience, ensuring that your brand narrative is always fresh and compelling.
In the digital landscape, your brand carries weight. We tap into the essence of what sets you apart. With a thoughtful and measured approach, we carve out a brand identity that not only aligns with your challenger spirit but also resonates deeply with your audience. Stand out, not just for the sake of it, but with purpose and authenticity.
Quality content is our hallmark. Our team produces compelling, consistent content and in line with your brand voice, propelling you ahead of the competition.
We produce in-depth whitepapers that not only address pressing industry issues but also position your brand as a thought leader, showcasing depth and expertise.
A picture speaks a thousand words, and our graphic team ensures it speaks volumes about your brand. Through captivating visuals, we enhance content appeal, making your brand unforgettable in the eyes of your audience.
Complex data need not be boring. Our infographics transform intricate information into visually appealing, digestible content, ensuring your audience grasps every detail while staying engaged.
Sales enablement collateral
We have crafted hundreds of items of sales enablement collateral that not only bolster your sales processes but also ensure potential leads convert, driving your business growth.
Pitch decks: Persuasive presentations that showcase your product or service and captivate potential investors or clients.
Proactive proposals: Customized proposals that proactively address client needs, demonstrating your understanding and expertise.
Case studies: Real-life examples that highlight the successful outcomes and benefits your products or services have delivered.
Customer success stories: Engaging narratives that showcase how your solutions have helped customers achieve their goals.Testimonials – video and copy: Authentic feedback from satisfied customers that builds trust and credibility.
Presentation decks: Engaging visual aids for delivering impactful presentations that resonate with your audience.
Product one-pagers: Concise and informative documents that provide a quick overview of your product’s features and benefits.
Explainer videos: Engaging videos that simplify complex concepts, demonstrating the value of your solutions.
Product marketing collateral: Brochures, flyers, and other materials that effectively highlight the key features and benefits of your offerings.
Solution briefs: Succinct documents that outline how your solutions address specific customer pain points and provide value.
Battlecards: Concise reference materials that equip your sales team with key selling points and competitive advantages.
Now that we have all of this rather fabulous content, the next step is to get it in front of your prospects. We’re strategically placing it where it matters most.
We make sure that your website reflects your positioning,is dynamic, visually striking and tailored for functionality and intuitive navigation.
Marketing automation set up
We set up or optimize your tools- from HubSpot to Salesforce, email automation, and integrations. Making your marketing activities smarter and feeding into your performance data.
From ideation to execution, we’ve got you covered. Our campaign management strategies are data-driven and adaptive, ensuring every campaign strikes a chord and achieves your business objectives.
We’re all about, ‘sparking real convos and vibes on the ‘gram, Twitter, and more. 🔥✌️” Other times we are all about “meticulous and strategic interactions on social media platforms, cultivating sincere rapport, fortifying brand allegiance and fostering authentic connections with the pertinent demographic” depending on who we are targeting.
Knowledge is power. We help you build comprehensive databases. We have built databases from zero to 500,000 contacts in 6 months.
Email remains a powerhouse. Drawing from the latest best practices, we design email campaigns that are impactful, driving engagement and conversions.
Nurture, engage, educate. We produce regular updates to your customers and prospects to keep your brand on top of mind. We craft newsletters that are informative and engaging.
Landing page development
First impressions matter. We develop landing pages that captivate from the very first click, driving conversions and making every visit count.
We report on campaign performance by utilizing data analytics and leveraging marketing automation tools.
Data Driven Decision Making
We apply advanced data analytics techniques to extract meaningful insights from campaign data, enabling data-driven decision-making and identifying areas for improvement.
ShineX create monthly, quarterly and annual reports articulating effective communication, fostering accountability and support data-driven decision-making for clients and their stakeholders by offering clear snapshots of performance.
Monitoring and Accountability
With performance data reporting, we track progress and hold our team accountable for their performance. This transparency can drive improved results.
We insist on creating performance data reporting to hold ourselves accountable whether our clients want to see the reports or not!
ShineX can spot trends and patterns in our client data, this helps us to anticipate changes in the market or within our clients organization. This can be invaluable for staying competitive. Content trends can be highlighted and helps us to understand which content pieces are engaging our target audiences the most. Popular articles can be turned into full sections or even big rock content based on what the audience data feeds back to our team.
Reporting helps measure the success of various initiatives or projects. It provides a clear picture of whether we are meeting our goals and objectives. In combination with other data reporting metrics measuring success drives the direction of our next initiatives or projects.
By analyzing data, ShineX can help our clients identify areas where they can potentially cut costs or optimize processes. This can lead to significant savings.
Reporting tools often offer visualization options, making it easier to communicate complex data to stakeholders, clients, or team members. ShineX view articulation of our collective strategy as being just as important as deploying it.
Goal setting and KPIs
Performance data reporting helps us to set and track Key Performance Indicators. This is crucial for setting goals and ensuring they are met on an iterative and incremental basis.
ShineX compare performance data with that of our clients competitors. This often reveals areas of improvement to gain a competitive edge. This also sets the scene in terms of setting realistic expectations across a host of competitor landscape and research metrics.
The digital world is evolutionary by nature. ShineX embrace change and act upon real-time data. This provides us with a constant flow of insights allowing us to react quickly to changing marketplace circumstances and opportunities.
Performance data informs our strategic planning. In turn this guides the direction of our content and goal oriented development.
Ten years on ShineX keep adding value, from positioning our offerings, entering new markets, and winning new clients.
John Dowsett CEO, Octavius
After the recession, we had to transform from the PPP sector to the private sector which Shine helped us to do.
They clearly understood how the private sector worked and educated our teams, providing flexibility to deliver more opportunities and win more work.
Harry Townley Head of Work Winning, Balfour Beatty
ShineX helped us with a major brand overhaul and delivered our first integrated annual marketing plan across digital and physical assets.
Ian Jackson Enshored, CEO
ShineX transformed the way we go to market.
Bryce Maddox TaskUs, CEO
ShineX supported Certa to expand our positioning from a Third Party Risk Management platform to a Third Party Lifecycle Management platform.
They transformed how we defined our features, benefits and messaging.
James King Head of Marketing, Certa
Our positioning shifted from “the future of work” to “the future of learning” putting Hundo ahead of the game for current workplace trends and setting us up for continued success.
Esther O’Callaghan, OBE Founder, Hundo
Events and Masterclasses
We provide training and resources to founders, marketers, and bidders to reach their full potential through practical professional training, personal development workshops, and uplifting community gatherings.
On demand B2B and B2G professional training and skill development
Community get-togethers and
Scheduled events to support a growth mindset for
success in all areas of life
Our invitation-only annual well-being retreat. Where we bring it all together