Strong BPO challengers don’t scatter efforts; they build strategically. Explore the impact of leveraging existing client experiences to define your Ideal Customer Profile (ICP) within eCommerce. Build a tight list of prospects, elevating your BPO’s profile and awareness in the eCommerce support landscape.

Targeted Pursuit in Customer Support Solutions:

Channel your efforts into specific areas within eCommerce, such as customer support solutions. Craft a targeted pursuit plan, targeting 10 eCommerce businesses in non-competing territories or service lines.

Identify Buying Committees and Influencers:

Navigate the eCommerce landscape by identifying buying committees and influencers within your target logos. Customize your approach based on the key decision-makers shaping the eCommerce sector.

Multi-Format Success Stories:

Showcase success through diverse formats—case studies, testimonials, and success stories. Multi-use experiences from the same eCommerce client across various formats to amplify your BPO’s profile within the sector.

Expansion to Adjacent Sectors:

As deals close in the targeted eCommerce verticals, strategically expand into adjacent sectors. This gradual approach generates invitations to RFP lists and warms up prospects for proactive proposals.

See the full challenger BPO 10-Step GTM Strategy to close 10,000 FTEs👇