• Today, our focus is on the IT helpdesk sector and how this strategy can help your brand shine in this quickly changing industry. The first step in our Challenger BPO GTM Strategy is ‘Powerfully Position.’ This helps identify the pain points your customers have and enables you to stand apart from your competitors.   Defined [...]

  • traveltech bpo

    How to to 'Powerfully Position' in the Traveltech world. Understand your customers, their pain points, and size up the competition.  Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities Who is your buyer? Define them - they may include executives from travel technology companies, booking platforms, or tourism agencies. Tailor your Ideal Customer Profile (ICP) to [...]

  • fintech bpo

    ‘Powerfully Position’ is the first of our 10 steps in our Challenger BPO GTM Strategy, what does it mean and how can you apply this in various industries?  In this post we’re focusing on Fintech and what you need to stand for something authentic and let it shine in your brand and content: Defined [...]

  • healthcare bpo

    Let's explore how to 'Powerfully Position' and initiate the journey in the critical industry of healthcare. First we'll delve into the specific steps a healthcare-focused BPO can take to apply this approach: Defined Buyer, ICP, Competitors, Category, Landscape, Opportunities In healthcare BPO, your defined buyer may include healthcare administrators or Chief Information Officers. Tailor [...]

  • From our recent unveiling of the Challenger BPO 10-Step GTM Strategy geared toward achieving 10,000 FTEs, let's zero in on the first step: 'Powerfully Position.' Cut through the noise by understanding your customers, their pain points, and sizing up the competition. Now, let's see how this strategy unfolds in the high-paced realm of SaaS. [...]