Winning requires the perfect blend of reality and fresh thinking. Stay stuck in the “real world” and you’ll get bogged down in the challenges, limit what you propose and you end up playing it too safe. Jump too far into “bid world” and you’ll be glossy promises with no substance.
The magic happens in the liminal space between “real world” and “bid world” thinking. Using your delivery truths and insight along with your creativity to generate fresh ideas which will stand up to scrutiny. Liminal thinking is where winning bids are created.
Real world
Where operational reality lives.
Keep: constraints that matter, insights and your proven track record.
Drop: “we’ve always done it this way.”
Bid world
Where clients’ priorities dominate.
Keep: new ideas with clear benefits for clients.
Drop: glossy generalities and uncosted unbelievable fantasies.
The liminal bridge
Magic: Translate insight into advantage. Be bold. Be credible. Be better.
At ShineX, we live in liminality and help teams to find their edge. Far enough into “bid world” to stand out, close enough to the “real world” to deliver without drama.
If you’d like help to find the magic in liminality get in touch.
